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Consumer loyalty can be a tricky subject for marketers. Some brands find it easier to pull in a loyal crowd than others; just take a look at Apple. It’s almost cult-like fanbase have been known to queue for ten days to purchase the latest phone.

Some brands have found that blind loyalty is still keeping them afloat, whereas others have been hit quite hard by a decrease in customer trust.

Consumer Loyalty
Apple fans queueing for the latest iPhone. (The Telegraph)

We’ve collected several loyalty statistics to help you understand what you are up against:

72% of UK consumers want brands to understand and care about them before they consider purchasing (Source)

86% of consumers say loyalty is primarily driven by likeability and 83% of consumers say trust (Source)

52% of consumers claim that trust in a brand drives loyalty (Source)

77% of consumers admitted they now retract their loyalty more quickly than they did three years ago (Source)

71% consumers claim loyalty programs do not engender loyalty (Source)

62% of Millennials feel that online content drives their loyalty to a brand (Source)

87% of consumers who interacted with a company daily feel loyal to that company (Source)

44% of consumers are loyal to brands that interact with them through their preferred channels of communication (Source)

36% of consumers are loyal to brands that their family and friends do business with (Source)

61% of consumers admit they would “happily” buy products from an unknown brand that provided a superior client experience (Source)

Personalisation is a higher priority for driving loyalty for 52% of Millennials (Source)

Loyal consumers are so important for a brand; not just because it they cost much less to retain than acquire and they purchase from you more, but because they act as your ambassadors. They encourage friends, family and strangers alike to interact with and purchase from your brand.

If you’d like to discover new ways to encourage consumer loyalty, and then monopolise on their experiences to reach more of their peers, get in touch today.

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