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Generation Z Marketing

StoryStream’s Dr Janet Bastiman discusses how brands need to start taking post-millennials seriously, or lose their business on IT Pro.

Dr Janet Bastiman, chief science officer and AI expert at StoryStream, says: “This isn’t new. People change, and companies need to adapt to this. They also need to understand that we don’t all fit in the same set of little boxes – there’s overlaps and this needs to be embraced.

Dr Janet Bastiman“Rather than treating any group of people in a way you think they want to be targeted, let them show you what they want. Young people know that time is precious and will not waste that resource on interactions that don’t appeal to them.”

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